Aveda’s Mission Statement
“OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN,
FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH
WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET
AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,
NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.“
The art and science of pure flower and plant essences is the core of Aveda. Alive with the life force of plants, our solutions are so powerful, we call them Purescriptions.™
Our hair, skin, makeup, Pure-Fume,™ and all lifestyle products are professionally developed, clinically tested, and deeply respectful of the Earth. They’re proven by Aveda stylists in salons and spas worldwide.
Ninety-five percent naturally derived, our products are based on Ayurveda, the science of life, a holistic system from India, that strives to create balance in body, mind, and spirit.